Just as you would run away screaming from a knife-happy knee surgeon, so will website visitors run away from you if your whole goal is to sell and not relate. As you near the end of construction, the emphasis turns more to function. When your business functions as it’s supposed to, you can be confident in what you communicate to your clients about how you’ll meet their expectations and what you can deliver. Learn how to construct a delivery that creates value for your clients and nets money for you.