According to Bloomberg, 8 out of 10 business start-ups won’t survive 18 months. Lots of people give great reasons why, including theories and concepts to stop the bleeding. Many others provide opportunities for small businesses to spend a great deal of extra money and time learning how to do busy work that won’t help them achieve their goals. Why? Because the entrepreneur's greatest struggle is focus. Learn the basics of building a brand from the beginning, while building the right way.