When you consult with a good knee surgeon, his primary income may come from the knee surgeries he performs. Surgery is his primary domain of operation (no pun intended). However, if he’s a good steward of people, relationships, money and business, he will segment off parts of his business to create more buy-in from clients and therefore more revenue from word-of-mouth referrals. This can be done through pre-surgery health and wellness coaching, post-surgery diet coaching, checklists for best practices for health, etc.
Your business has a primary product or service offer. You can steward your business well by repurposing or streamlining your content into new products or services, including digital downloads, coaching, and more. Learn how in this video tutorial.
Repurposing Content Tutorial: