Builders do not build a home they like and hope to sell. They research what’s functional, efficient and timeless in appeal and then build what’s called a spec home. Spec is short for speculative, meaning a base model is built with buyers in mind and not to the builder’s personal taste. Learn how creating and selling a minimum viable product (MVP) validates the likelihood your product will succeed in the marketplace and what features people are or are not willing to pay for, saving your business time and money.