Relationship has everything to do with communication. Verbal or nonverbal, you’re always communicating something. Because you want to have a brand that will scale, your communication also needs to be scalable. The communication is always better if written by you versus a copywriter because it’s you who knows the avatar so well. Perhaps the most important benefit of these services is the ability to keep your message consistent. If you’ll remember from Gerber’s e-myth, consistency matters.
Email service providers (ESPs) also allow you to target the right followers with the right message at the right time thanks to actions they’re taking in response to your words. In this video tutorial, you’ll learn how to set up email funnels and add tags in two very popular ESPs and begin scaling your business right away.
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